The establishment of Ubora Research Solutions (CC) formalised an existing working relationship between two researchers, Yolanda Mitchell (MSc - Psychology: Research Consultation) and Hanlie van Wyk (MA - Psychology: Research Consultation), who have collaborated on research projects in the social sciences since 2009.
Yolanda Mitchell started her corporate career in 1998 while studying via correspondence. Her business experience covers sales, client services, business administration and financial administration. She subsequently gained extensive research experience since commencing her training in Research Psychology in 2009. She has also had training in group facilitation and project management, which together with her formal training has culminated in the design of a work method tailor-made for research in the social sciences. Yolanda specialises in research project management, building collaborative relationships, developing funding proposals, and providing actionable recommendations based on research findings.
Hanlie van Wyk started her first business in 1992 when she noticed a need for innovation in the South African wellness industry. Since then she has founded several businesses culminating in the rollout of a four year Employee Assistance Program for the National Prosecuting Authority. Since 2009 she has been involved in various research projects during her training as and subsequent to her qualification as research consultant. With her unique background in business and her experience and skill as researcher, Hanlie is ideally suited to her role as product developer, consultant, client manager, and trainer.
Yolanda Mitchell and Hanlie van Wyk entered the close corporation as equal partners.
Vision
To excel as an interdisciplinary research company that enables and enhances decision-making resulting in economical, environmental, social and cultural transformation.
Mission
Our mission is to promote positive social change by bridging CSI with the most strategic and researched social interventions.
Our approach
We use an integrated model of programme evaluation and sector specific social impact indicators to:
We employ quantitative, qualitative and mixed methods customized to every unique research project and we work within a project management framework that is tailor-made for research in the social sciences.
What do we do
For the corporate social investor:
Through linking and bridging CSI with the most strategic and researched social interventions, URS can establish a baseline to ensure a discernable return on corporate social investment projects. We address the following questions:
For the funding organisation/NGO/CBO/Programme developer:
We monitor & evaluate social interventions relating to education, health and the environment. We address the following questions:
Social capital markets - the new economy
The social capital market (SCM) is driving increasingly significant profits with products that promote positive social change. Research shows that perceptions of environmental, ethical and social stewardship are the fastest-growing influencers of consumer brand value. U.S. consumers are estimated to spend over 220 billion USD annually on goods and services related to health, environment, social justice and sustainable living while the fastest growing area in social responsibility investments is community investments. This is only one indication that the market now attaches economic value to social impact. For companies like Walmart, Cummins Inc (Africa), Tesco, McDonald's, Siemens, GE, Coca Cola and WellPoint, social strategies have become business strategies underpinned by the understanding that social change may be the last 'great untapped business market'.
It is no longer only about strategic philanthropy but rather about social innovation (SI). Social innovation requires companies to develop intentional business strategies, leverage their core business, create new values though synergies, and affect positive change. Investors, employees and consumers in the SCM value real social impact and real business results making it acceptable to link the concepts of profit and social impact. Social innovation (SI) is not corporate social responsibility (CSR), making it imperative for companies to create new models for social engagement that are specifically designed to produce business results. Measuring the impact of SCM initiatives should prove that meaningful social and business value is being created.
Ubora Research Solution
CK2008/128732/23
PO Box 1217
Gallo Manor 2052
T: +27 82 457 8317 / +27 82 506 0807
F: 086 610 8883
info@uboraresearch.com